Distribution Channels

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It is necessary to distinguish between distribution channels for the English versions of the Story of the Messiah from the localized channels around the world. Localization is the process whereby the programs are transferred to other cultures in other languages.

Media Platforms

Efforts are being made so that the Story of the Messiah and the ministry tools are available on every appropriate media platform. Those media platforms include broadcasting (AM, FM, Internet), Podcasting, audio, video and print.

USA Marketing & Distribution

The target audiences in the USA include:
  • Broadcasting. Broadcasting includes AM, FM and Internet.
  • Schools (Christian, Home, Parochial). A curriculum version of the program is being created that using audio, video and print that will also be accessible online using the Internet.
  • Churches and Church Related. There are an estimated 400,000 churches in the USA. The curriculum version of the program can be used with any age group in a Christian education program.
  • Mission Organizations. Organizations involved with evangelism and making disciples can access the programs and ministry tools for use in connection with worldwide ministries.
  • Consumers. The Story of the Messiah is an outstanding source for any person who is interested in learning about the life of Jesus Christ.
Localized Distribution

Localized distribution is concerned with reaching people in other cultures. The audio program is the primary ministry tool. The objective is to put the audio program and ministry tools into the hands of the people who will use these tools around the world.

Sine Ministries is an unknown entity that has been producing ministry tools, but has no worldwide system of distribution. Dedicated people in other cultures are working sacrificially in producing the localized versions of the program.

While reason efforts are being made in encouraging the development of distribution, ultimately, we are dependent on God to provide ways of distribution that our beyond our ability to create or control.

Conclusion

This entire endeavor is a work of faith. Ultimately, these efforts go back to the outpouring of the Holy Spirit after the death and resurrection of Jesus Christ.

Jesus told those first believers to wait until they receive the power of the Holy Spirit that would be indwelling. Then, those believers would have the power to proclaim the Gospel to the entire world. This effort is a continuation of that outpouring of the Holy Spirit. Unless God builds the house, we labor in vain.

The words of Saint Paul are most appropriate to all of these efforts:

"And when I came to you, brethren, I did not come with superiority of speech of wisdom, proclaiming to you the testimony of God. For I determined to know nothing among you except Jesus Christ, and Him crucified." (1 Corinthians 2:1,2)

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